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This is a presentation from a joint webinar with Veeva. The topic was “Veeva Vault PromoMats: Intouch B2D and Xpediant Modular Content Showcase and Demo”.
This paper is the first in a series that will assess the state of Digital Asset Management. It truly is a Digital Asset Supply Chain (DASC) and like any other supply chain, until you have the data and metrics, it is impossible to optimize both quality and cost. The cost for these digital assets today is highly fragmented and very high. Very few companies have a total cost of ownership (TCO) understanding and the costs continue to increase.
Greg McGee, Vice President of Digital Transformation Xpediant Digital.
I learned an important lesson in 2005. I was new to a digital agency and we had a great practice. It was a time when many agencies had developed their own Content Management Solutions to deliver alongside the public web work delivered. Our tool was cool – easy to use, inexpensive, and full of features.